Rotolight
Project overview
Our collaboration with Rotolight on their Neo 3 Pro & AEOS 2 Pro Kickstarter was a multifaceted endeavor aimed at propelling their innovative lighting solutions into the spotlight. We undertook the comprehensive task of strategizing, executing, and managing various aspects of the Kickstarter campaign, ensuring its success from inception to fruition.
What we did for this project
We took charge of every facet of the Kickstarter campaign, meticulously crafting its identity and messaging. This involved conceptualizing and producing all graphical assets and videos, curating targeted social media advertisements, orchestrating PR initiatives, and organizing engaging events. Additionally, we orchestrated a strategic influencer outreach program, ensuring that key figures in the industry received and endorsed our products. Moreover, we managed the logistical aspect of the campaign, handling order processing seamlessly.
Influencers
Leveraging the power of influencers, we orchestrated a dynamic campaign that encompassed engaging videos, strategic mailshots, and captivating content dissemination across various platforms. Through this concerted effort, we not only elevated Rotolight’s brand visibility but also effectively drove momentum and support for their innovative lighting solutions.
Project results
The Kickstarter campaign exceeded expectations, raising over $800k in funding. This remarkable achievement stands as a testament to the effectiveness of our comprehensive approach and the quality of Rotolight’s groundbreaking products. Our collaboration not only garnered significant financial support but also fostered widespread recognition and anticipation for Rotolight’s offerings within the industry and beyond.
